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Eric Cheong

ThinkBuzan Master Trainer – Mind Mapping Expert

Eric Cheong is an accredited Master Trainer with ThinkBuzan in UK, certified in Tony Buzan’s techniques in Mind Mapping®, Memory Skills, Speed Reading, Creative Thinking and the iMindMap software. He also holds the Advanced Certificate in Training and Assessment (ACTA) for the Trainer, Developer and Assessor accreditations under the Singapore Work Development Authority. Eric is licensed to conduct Jay Levinson’s Guerrilla Marketing® and Click! Colours® Personality Profiling programmes. He currently runs his own company Esterisk Consulting Group, and is also the Senior Consultant with several companies including Buzan Asia, Brain Capital Group, Logic Mills and Communications Cove.

During his role as the Managing Director with Brain Capital Group, Eric has successfully expanded its overseas market by setting up Tony Buzan training centres in Hong Kong, Malaysia, Indonesia and China. Eric has also worked in multi-national corporations namely SingTel, Starhub and Nasdaq-listed Pacific Internet, primarily in the sales and marketing roles. He achieved proven sales results and pioneered projects during the early days before Internet became popular in Singapore. Also an entrepreneur, he started his own company in providing ecommerce and franchising solutions to small and larger clients from the telecoms, banking and retail sectors.

Over the years, Eric has trained more than 5,000 executives, teachers and students across Asia. Some of his major clients include Oracle, Intel, Motorola, HSBC, ARUP, HK Securities, HK Exchange & Clearing Limited, Tuv Sud, Hewlett Packard, Singapore Airlines Ltd, Singapore Mass Rapid Transit Ltd and Singapore Power Ltd. He has also trained Singapore government agencies such as Ministry of Education, National Heritage Board, Housing Development Board, Health Promotion Board, Supreme Court, Health Sciences Authority and Defence Science Organisation. He is an associate trainer with professional development institutions such as Hong Kong Management Association (HKMA), Singapore Institute of Management (SIM), Management Development Institute of Singapore (MDIS), Singapore Quality Centre (SQ), Singapore Press Holdings ST Jobs and NTUC Learning Hub. Eric is a regular public speaker in conferences and in-house seminars such as the 14th International Conference on Thinking and the International Conference on Habits of Mind.

Eric hopes to promote global mental literacy in Asia, helping people to become better thinkers by activating their inherent brain skills to achieve success. He graduated with a Bachelors of Science degree with honours from the National University of Singapore.

"Eric helps rekindle my youthful spirit of creativity in his workshop."

Mr. Kirati Thepsoparn, Managing Director, Vitamins Consulting, Thailand

"Great, Enjoyable & Fruitful. Eric is able to engage the class & satisfy our questions."

Executive from Prudential Singapore

"Eric Cheong is able to put concepts to understand easily, explains and points out the importance. I can now really see an impact of Mind Mapping."

Woraphot Kingkawkanthong, Associate Consultant, Vitamins Consulting, Thailand

Eric Cheong
Eric Cheong
Eric Cheong


Our world-class trainers and speakers, including inventor of Mind Mapping, Tony Buzan, and OpenGenius and ThinkBuzan CEO, Chris Griffiths, are available for private events, conferences, in-house training and more. From Mind Mapping to Memory Skills to creativity and applied innovation; just let us know what you need and we’ll find you the right